According to their official site, Fanfare has been “built to solve one problem”.
Called the world’s first social commerce community that is powered by Blockchain, they want to take advantage of a market they believe will grow to over $165 billion by 2021.
It will be a content-sharing ecosystem that connects brands with users using shoppable videos.
The pre-ICO sale of tokens for this project is planned for August 17 – September 17, 2018.
The main public sale will then take place between October 1 and 31, 2018.
We can see what this ICO offers by taking a look at the details that are contained in the White Paper and on their website.
Online shopping is the activity of purchasing goods and services through Internet media. Through shopping through the Internet a buyer can see first the goods and services he wants to spend through the web promoted by the seller.
This online shopping activity is a new form of communication that does not require face-to-face communication directly, but can be done separately from and to the world through notebook, computer, or mobile media connected with Internet access service.
Online shopping is one form of electronic commerce that is used for seller transaction activity to the seller or seller to the consumer.
This fragmented consumer-brand relationship and the lack of closed-loop interconnections between creators, brands and users have resulted in Social
A trading environment that can not realize its full potential.
Fanfare ecosystem aims to solve this problem. Using the ERC-20 Fanfare Token (FAN Token), we are building a Social Trade ecosystem where content creators, consumers and brands can connect intimately through value exchange through Token FAN.
FAN Tokens will be used by brands as a reward mechanism for creators by turning their user-made videos into purchased videos. This allows any user-generated video to have the potential to become a selling point for the brand, thus making the entire social platform a marketplace for the product.
Users will also be given an incentive for the time spent watching videos made by their friends or other consumers. Users can, in turn, use the FAN Token they have received as a gift to purchase products from the Fanfare eStore.
Consumers who purchase products from the Fanfare eStore can further benefit from attractive discounts or additional benefits.
Fanfare Global Pte Ltd, a Singapore-based company, has created this Fanfare ecosystem.
The company is managed by series entrepreneurs, successful business owners and professionals – from media, law, marketing, finance and investment backgrounds with combined experience for decades – and also supported by investment companies.
We have built the most comprehensive, centralized Social Commerce platform – The Fanfare App.
Token FAN is built on three main pillars:
Sharing Efforts – based on trust, these shared ecosystems will serve to increase user growth, build stakeholder confidence and ensure sustainability.
Wealth Distribution – a win-win-win economy in which all stakeholders will benefit from sharing incentives and rewards
Unlocking New Value – through user-made video conversion into purchased video.
Problem
Brands are not empowered to monetize or effectively exploit a large number of user-generated videos, while many creators are not adequately rewarded for their efforts. Fragmented brand-consumer relationships and the lack of closed-loop interconnections between creators, brands, and consumers result in a Social Trade environment that can not realize its full potential.
Solution
Fanfare aims to create an ecosystem where creators, brands, and consumers can connect closely. Brands will use Token FAN as a reward mechanism for creators by converting their user-generated videos into purchased videos that will act as a selling point for brands, thus making the entire social platform a marketplace for the product.
FANFARE USER APP IS LIVE
Join more than 150,000 other users and download our co-creating and video-sharing social commerce platform for fans and audiences to share and watch everything about their favorite brands.
TOKENSALE
Total FAN supply: 2,000,000,000 FAN
Total supply for Private sale: 400,000,000 FAN (20% bonus)
Total supply for PreICO sale: 200,000,000 FAN (10% bonus)
Total supply for Crowdsale Part 1: 100,000,000 FAN (5% bonus)
Total supply for Crowdsale Part 2: 100,000,000 FAN (0% bonus)
Price of FAN tokens: 1 ETH = 10,000 FAN
Unsold tokens will be burned
More information detail:
Website:https://tokensale.fanfare.global/
Whitepaper:https://tokensale.fanfare.global/
Bitcointalk profile: https://bitcointalk.org/index.php?actio ... ;u=1048360