[2018-03-02] Data Company Tracks Crypto-Adoption Using Social Media

[jamie.redman1]

Just recently the audience intelligence company, Pulsar, published a report examining the mainstream adoption of cryptocurrencies. Rather than measure interest using prices, trade volume, and market capitalization the comprehensive study analyzed data using over 5 million mentions across social media September 14, 2017 – January 8, 2018.

In order to study cryptocurrency adoption, the analytical intelligence firm Pulsar has researched the subject in a different way by utilizing mentions across social media platforms. In addition to the data provided by Pulsar researchers also used other sources such as Audiense, and Google search data. The report is based on 5 million U.S. English-language cryptocurrency mentions throughout a variety of platforms. One particularly interesting finding, revealed by ‘over-indexing,’ shows that quite a bit of cryptocurrency conversations are stemming from coastal regions like New York and Washington, DC.

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