Current, which counts digital media pioneer Mark Cuban among its initial investors, is creating a digital token and protocol that is a method of exchange for time, attention and data in the digital landscape. It’s starting with media, creating an all-in-one personalized experience that rewards users for streaming from the networks they love, like Spotify, YouTube, SoundCloud and more.
The purpose of the Current platform is to create the most client-oriented service for content selection. It aims to achieve the highest accuracy when recommending content, than any other media service, which will help both users and content creators whose products will be more widely distributed.
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