I don't think a single person anywhere in the world was ever confused as to what the bump addresses did.
It is explained clearly on the site, and just a few people have sent coins to bump their favorite services.
I think it is a super nice way to automate dealing with advertisers, and wasn't possible before the invention of bitcoin.
If you haven't seen it already, take a look:
https://www.bitcoin.com/promoted-exchanges
Anyone who is interested in, and supportive of Bitcoin is welcome to help with this forum, or website in general, including those in IRC #Bitcoin.
Please consider this a personal invitation to get involved to help make Bitcoin even better.