2) Banner: Need to prepare a beautiful enough banner (No need to be too picky in terms of appearance). Maximize simplicity but still keep the main content of the event
3) Hashtag section: All posts with hashtags get higher reach from people. This reach can come from hashtag searches of communities, individuals,....
4) Airdrop Should create airdrop at gleam. io because gleam is the ideal place for you to develop your sideline community (Discord, telegram). But the main reason for me to create an airdrop on it is that most of the gleaming users are real users. I also had some airdrop experience in the past, so I also understand the virtual membership mechanism of gleam. Most cheats can be avoided.
