To penetrate into an already existing market one needs to bring i value diffrent from what has ben arround.
Veil is aware of this fact and that is why they are making a grand entry by bringing in the combination of zerocoin proof and RingCT technology. Both of this technology has ben used separately on diffrent occasions but veil is combining them both to give it a superior edge over other privacy coins.
Veil also has a unique technology known as the Dandelion protocol which makes it difficult to trace back a transaction back to its source.