In answer to Trace Mayer's question " Why do people hire Bitcoin? " I beleive the The Alternative Bank Schweiz ( ABS ) may have provided that reason to the good citizens of Switzerland. In a letter to all clients the bank informed them that as of January 2016 the bank would begin imposing interest charges on deposits, that would be negitive interest rates.
I would be very interested on the thoughts of the community about these developments. It is my feeling this will show Bitcoin as a superior store of value and perhaps set the stage for a massive speculative attack.
http://news.yahoo.com/swiss-alternat