Did you not read the OP's medium.com article?None of these articles are addressing the most important question; that bitcoin does not scale sufficiently to support this product. The current fees for a bitcoin transaction (which are only going to get worse) preclude using the network for true micro-transactions. Secondly, the current transaction limit is so low that it only supports a couple of million users per month. (Do the math, multiply 150,000 transactions a day times 31 days and then assume three or four transactions per month. You get a number in the low millions of active users).
The only way this product might work is if all transactions happened off-chain on a micro-transaction layer developed by 21 Inc. themselves (like a world-wide changetip).
Now, that doesn't bother me at all if that is the plan. I have no problem giving up milli-cents worth of value to a centralized and controlled off-chain vendor. That really doesn't concern me at all.
However, to date nothing that 21 Inc. has said publicly suggests they have any plans to create their own off-chain microtransaction network. In fact, everything they have stated publicly implies they intend to operate directly on the main blockchain which, as already pointed out, is impossible.
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