
This came up earlier in the bitcoinmarkets subreddit... Someone posted site traffic as one metric to measure an exchanges success. I posted my response below, because all-in-all, none of those including volume alone are a great way to measure the success of a bitcoin exchange. It's the combination of many things, and in the end, in my opinion, it's a human's overall experience that best measures how well the exchange is doing.hrhr...i know about that story.
i guess except BTCC most chinese exchanges lie about their volume. maybe that is a part of their culture.
Nice metric, but nothing really to rank a Bitcoin exchange by. SEO can be manipulated just like anything else, and as someone else pointed out, Alexa ranks sites based primarily on tracking users of its toolbar.
Metrics aren't always that easy. You might think exchange volume would be the ultimate indicator, but that too is not always the best way to know if an exchange is the "best" or not. Just because it has the most traffic, or the most btc volume, doesn't mean it's necessarily the "best."
There are many subjective indicators to look for, such as the user interface, customer experience, order book (volume), security, best practices, activity, past history (hacks, long delays, exorbitant fees, etc), and so on. Many things that can't be gleaned from stats, as much as we all like stats. Most ways to rank an exchange is simply through a human ranking, someone that has used the exchange, and can tell someone else, yes it's really good, or really bad, stay away.
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