1)Lower transaction costs. The obvious and short-term benefit to using Bitcoin as compared with other clearinghouses like credit card companies, PayPal, and Western Union WU +1.18%, are the lowered transaction costs, averaging in at 1%, as compared with the aforementioned at 2-4%.
2)Security. Silicon Valley engineer Stuart Eichert mentions how “Bitcoin is like cash, who ever has them owns them, so processing and transacting can be really safe for your customers. Unlike the recent attack on Target, customers using Bitcoin leave no data behind that can be used to steal their identity or print fake credit cards.” Public and private key encryption** was created especially for the Internet age as opposed to credit cards which have no private values or tokens other than the physical card, which is unnecessary for online transactions. The only way that a company can detect fraud is if they see a deviation of behavior or if the shipping address is different.Bitcoinwallet addresses are public but anonymous, thus the public ledger of Bitcoin creates a money trail and prevents double spending.
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