To those of you that were into crypto at the beginning of 2018, I’m sure you noticed the insane number of new projects that tried to get a piece of this cake.
At the beginning of 2018 companies looked for around x30 profit for their in-house investments (Marketing wise).
So if a client spent around $100,000 in a marketing campaign with us, he looked to raise around 30 Million USD.
As we got closer to 2019, the numbers went significantly down.
So, How much ICO/STO PR should cost on average?
In your ICO/STO you will deal with plenty of suppliers, that will usually try to squeeze your marketing budget as much as possible. I recommend you always use your common sense before making any financial decisions. You will need it!
The cost of a PR for an ICO/STO is not universally set. It depends on how much buzz you want to make and how ‘large’ you want your ICO/STO to be.
The costs always vary, but I have made a short list that will help you to understand average ICO PR costs:
Articles on popular crypto websites:
Cost: Tier 1 sites like CoinTelegraph and CoinDesk — 2,000$–12,000$ Per Article.
On Cointelegraph, for example, the price is 1–2 BTC to submit your PR article.
On Tier 2 sites the cost can go from 500$-2000$.
Crypto YouTube Influencers:
Cost: $5K — $40K per video.
Content Writers –
If you don’t have a content writer on your team You should probably hire a freelancer.
The price per article can go from 50$-500$ for a high-quality article.
The quality of your company content has a direct impact on your image in the eyes of the community, so don’t settle for less.
Focusing on creating high-quality ICO/STO PR content is crucial for your ICO/STO success.
So, this info represents in a very general matter about the costs in every channel where one can address to while building a PR campaign If you want to get more info about how to market your ICO, I recommend you read this full ICO/STO PR guide
It a bit long but totally worth it.