Official ANN thread: https://bitcointalk.org/index.php?topic=3641176
#NOIZCHAIN
INTRODUCTION
Digital media was estimated to take in 237 billion USD annually, 40% of the global ad spend. This
figure is expected to grow4 to 291 billion USD or 50% in 2020. Yet, in a 2017 survey5, the vast majority
of chief marketing officers responding said they could not demonstrate return on investment (ROI) for
online advertising.
This is due to programmed bots, not real people, inflating the number of views, clicks and even
impressions that determine the costs and effectiveness of digital advertising. Big brands demanded
data transparency in 2017 from ad networks like Google and Facebook. P&G Chief Marketing Officer
Marc Pritchard spearheaded this demand6 in January of 2017.
To make things worse for the digital ad industry, a study conducted by Adloox7 and commissioned by
WPP and The&Partnership estimated that advertisers wasted 16.4 billion USD in 2017 as a result of ad
fraud traffic. Additionally, a Juniper Research report8 has predicted that ad fraud will consume 19 billion
USD in 2018 and 22 billion USD in 2020.
Centralized ad platforms are also notorious for double standards in regards to the ads and advertisers
they wish to support or ban. Certain advertisers may be left high and dry depending on the industries
in which they operate. The cryptocurrency and ICO industries are one such example as Facebook and
Google have banned such advertisements on their platforms9.
Furthermore, centralized ad platforms like Google and Facebook have been inefficient at keeping a
check on malicious publishers (those that publish fake news, plagiarized content or even extremist
content10); thereby, potentially harming the brand and reputation of advertisers.
Whitepaper:
https://drive.google.com/file/d/1FYDzDF ... klVwo/view
ABSTRACT - WHY NOIZ?
NOIZ believes in a transparent advertising space that gives control back to consumers and is free
from the influence of advertisers, publishers and centralized ad exchange networks that seek to use
consumer personal information in a malignant way.
Consumers, who make the advertising world go round, are:
• losing control of their data privacy, facilitated by centralized ad exchanges. Facebook’s Cambridge
Analytica scandal1 was just an example where profiles of 50M people were stolen and profiled for
tip elections in 30+ countries.
• subjected to irrelevant, interruptive ads. Upto 46% of consumers agree2 that the ads they look at
are often irrelevant.
• silenced. Consumers have few options to provide feedback / speak out for or against advertisers
and publishers they like or dislike.
Just like consumers, genuine advertisers need to be empowered as well. Advertisers are:
• skeptical of data provided by publishers, if data is even provided, because spambots are inflating
the clicks, views, and impressions on publisher sites.
• potentially banned from advertising on certain platforms (ex. Google and Facebook banning
cryptocurrency related ads), because central exchanges have no resources to moderate ads based
on specific industries.
• not in control over publisher websites where ads may eventually. Bad publishers / content may
harm the repute of the advertisers.
Similarly, publishers are:
• being dropped by centralized ad exchanges if their audience numbers don’t meet the criteria of
the ad exchange ‘algorithms’. While publishers with copied media, fake content and fake followers
continue to thrive.
• losing the interest of advertisers as most publishers are not able to provide validated, transparent
user data.
• reluctant on sharing data with advertisers and ad exchanges for fear of data leakage.
NOIZ is solving these problems by combining an Artificial Intelligence (AI) system with blockchain
technology to create a hybrid Proof of Engagement concept to fight ad fraud, while forming a
consensus based ecosystem that makes advertisers and publishers accountable for their actions and
business practices. The result is a completely new digital ad exchange platform that will revamp the
entire advertising ecosystem.
The NOIZ ecosystem will have 1 token, the NOIZ Token. This will facilitate all the advertising campaigns
and smart contract creation while also operating as coupons, airdropped by the advertisers and
publishers to consumers.
Twitter: https://twitter.com/NOIZchain
Facebook: https://www.facebook.com/NOIZchain
Linkedin: https://www.linkedin.com/company/noizchain
Reddit: https://www.reddit.com/user/NOIZchain
Medium: https://medium.com/@NOIZchain
Telegram: https://t.me/noizchainofficial
Telegram: https://t.me/noizchainenglish
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