Tue Mar 20, 2018 3:53 pm
Hi everyone! Read this very interesting article on the cointelegraph the other day, presenting the start-up knowledge.io. Anyone heard of them? From what I understood, the platform rewards people for demonstrating knowledge on certain topics with cryptocurrency tokens. This knowledge can then be used by marketers and advertisers, also to adapt advertisement more precisely to target groups and individuals. An unsurprising use of cryptocurrency to lift personalised marketing on the next level? Or a brilliant idea and great way of sharing knowledge?