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What is Twitter?
Twitter is a unique take on the social networking norms defined by Facebook. Instead of a closely-knit group of users sharing personal information and experiences between themselves, Twitter has been designed from the outset to offer a more open forum for sharing news, ideas and information.
Built around short updates called tweets, Twitter can sum up whatever the tweeter is doing, often far better than a dedicated website can. It’s fast – essentially real-time and due to the fundamental ideology behind it, can be used on your phone, from a website or from a computer. There are standalone apps for computers, phones and tablets that make it easy to keep people informed about what you’re doing. Twitter is entirely free to use, as well.
It’s worth bearing in mind that the public nature of Twitter can be a double-edged sword because everything you say is completely public. And once it’s out there, it’s pretty much impossible to retract it, so be mindful of how you talk to your followers.
What makes it cool?
A PUBLIC FORUM FOR SHARING NEWS AND IDEAS
There are a couple of things that make Twitter a cool place to hang out (in a virtual sense at least) – from how easy it is to get up and running through to the sort of people you’ll find on there. Everyone from A-list celebrities to NASA’s Curiosity Rover, and from presidents to the Pope can be found tweeting about what they’ve been up to recently. When combined with pictures, videos and links, it can make for a living, breathing experience that’s at the forefront of what is happening in the world.
Best of all, you don’t even need to post anything to join in. Simply follow a few people that you are interested in and you’ll quickly find plenty of nuggets of news and information that make the service worthwhile. Following just a handful of people will soon have your Twitter feed filling up with news, media and intriguing links.
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What can I do with it?
COMMUNICATE DIRECTLY WITH YOUR CUSTOMERS OR USERS
What may appear to be a limitation of Twitter is actually the reason it is so popular – each tweet has a strict maximum length of 140 characters. That means tweets tend to be either precise and well-thought-out, or quick remarks and ideas. Tweets give a clear impression of what’s going on at any time, especially when combined with hashtags, which are a way to group similar tweets.
Big-name tweeters provide an easy inroad into what Twitter is all about and why you might use it. News services, such as @BBCBreaking, use Twitter to alert followers to events, often before the story appears on websites and TV channels.
Of course, Twitter works both ways, and you can tell others what you’re doing, too. That makes it a useful marketing tool for small businesses, especially if you can get local groups to follow you and retweet your posts.