The goal of Pingvalue ICO is to create innovative advertising models that increase effectiveness of campaigns and reduce costs, eliminating middlemen and ensuring measurability. The utility token Pingcoin (PCO) will be used within the Pingvalue platform in order to reward Pingspot business owners, Businesses and users regarding its interactions and advertisment promotions.
Thanks to Pingvalue and Pingspots (=Pingvalue Wifi hotspots), businesses and institutions can understand better who their customers are and what they are looking for, being able to interact with the right people at the right time and place.