In the FinTech industry, focusing on customers is of the utmost importance. Without customers, business will start to stagnate, or even show negative growth in the long run. Part of ensuring customers are happy is using their data properly, as well as ensuring customer support is top notch. Deutsche Bank is overhauling their systems to focus on the people who keep their business in operation.
http://fintechist.com/deutsche-bank-rev ... -industry/