TUI Group, a German multinational travel agency, and the largest leisure, travel and tourism company in the world, is adopting blockchain technology into its booking, reservation, and payment systems. In the past, TUI lost ground to competitors by not adapting quickly enough to the internet. Because of this, lucrative business was forfeited to companies like Expedia, Trivago, and Booking.com. In an effort to regain this business and catch up with the current trends in travel, TUI has turned on the turbo thrusters and sped ahead of the rest to become the first company to adopt blockchain in the tourism industry...
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