Los Angeles-based startup MetaX is targeting yet another area where the distributed ledger technology can be applied, the digital advertising industry. Digital advertisers have long struggled with ad fraud, ranging from phantom ads that no one ever sees to bot traffic and malicious adware that infects their clients’ prospects’ computers. Overcoming ad fraud is the challenge for MetaX co-founder and CEO Ken Brook with his self-funded startup by launching adChain, the first blockchain developed for the digital ad supply chain...
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