Cashback and loyalty programs have become the norm in online shopping in recent years. Merchants increasingly leverage them to attract customers and provide favorable shopping conditions. However, the experience is often marred by the opacity of the system, resulting in long wait times and difficulty claiming rewards. This has led to many customers abandoning their rewards, significantly impacting on customer engagement and retention.
The problem with this system is that these cash or points are not liquid. Customers are unable to convert them for other services, and merchants have no way of utilizing them. However, online retail startup Benebit is set to remedy this through its ground-breaking, blockchain-based solution.
Read more:
https://coinidol.com/benebit-announces-ico/
