There are no shortcuts to success, but here are some tips that will aid your ICO marketing campaign:
- Know your audience: If you label your audience as “everyone”, you will accomplish nothing. You need to know who to target and the characteristics of your audience.
Educational content - Creating educational content will get people talking about your ideas and your product.
This is one of the best ways to increase discussions and interest overall for your content, and with that for your website.
Focus on the right places - There is a lot of pressure to deliver high-quality results in a short period of time, with hundreds of competitors in the market.
That’s why it’s important to use your time in an effective way and promote your ICO on the best platforms.
Engagement - You and your team need to be active on social media. Answer every question, even if it’s negative. People will be critical of your product in the beginning, but when they convinced of its worth, they will perform the marketing for you.
A good marketing strategy - You can use a PR and ICO marketing company like GuerrillaBuzz https://guerrillabuzz.com/ . Make sure that your marketing plan includes these elements.
Make sure that your marketing plan includes these elements.
- ICO ratings
- ICO listings
- Meetups
- Press releases
- Search engine optimization
- ads
- Community management
Talk less about how good your company is and more about what you plan to solve -
It’s a problem that many ICOs and even companies that are not from the crypto world are facing. Creating content that only speaks about how awesome your company is and how you are going to create a revolution in an industry is just not good enough.
The crypto community is tired of this kind of content. Instead, try to get into the eyes of your potential investors by pondering over: “What value do you bring to crypto the community? “
Utilise the media -
You can make the media work for your marketing campaign by creating an interesting story about your Initial coin offering.
This picture represents the cumulative ICO funding over the years:
As you can see, there is a huge potential for profit, you just have to be careful to execute your marketing campaign the right way!
