There's two elements at play,
(1) People here of all the big gains the earliest bitcoin adopters have made by acquiring early and holding for nearly a decade, so a person who's new to bitcoin is eager to find a way to "catch up", and
(2) That drive to catch up leads to a higher propensity for that person to experience the fear of missing out on the next big thing
These two elements affect people who subscribe to scamp programs (even when they know it's too good to be true) and the latest cryptocurrency ICO (even when they have no rational reason to believe that some new coin will be better than all that came before it).
Mostly because of them being greedy and being blinded by huge returns and very fast return of investments.
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