BitCherry the World's First Commercial Scalable Blockchain Infrastructure Based on IPv8 Technology has the potential solution to resolve many of the issues facing ad networks, including the rampant fraud scam and malicious that is quickly, and unfortunately, becoming a central point of contention within the industry.
So many different scams have transpired over the past year that it can be hard to keep up with new ones. The COVID-19 pandemic has opened up new ways for cybercriminals to target people on the web. Think about all the COVID-related scams we’ve seen over the past few months alone. There have been tons of vaccine scams, stimulus check scams and even disinformation campaigns targeting people looking for vaccine information. This COVID vaccine scam is particularly nasty.
Here’s how this fraud scam works: Victims enter the term “home depot” in Google search, and the results return a malicious ad. The ad is placed at the top of the search results, adding to the likelihood that users will click on it.
This ad looks like a legitimate campaign for Home Depot, down to the standard URL — homedepot.com, which appears when you hover over the link.
If you click on the ad, you will be redirected via several different ad services and eventually land on a tech support scam, which they’ll try to convince you to buy your way out of via expensive and unnecessary software programs. It’s the oldest trick in the book. The problem is，this type of scam can be super effective and can cause lots of issues if you fall for it.
How decentralized ads could avoid this kind of fraud scam ad? Centralization by itself is not an inherently bad thing. It can improve the efficiency of networks by reducing the distance information needs to travel, and it makes management of the full network much easier. Regardless, centralization in practice tends to have some unforeseen and unexpected side effects. First among these is a reduction in transparency across the network that invites dishonest, profit-taking, and even potentially fraudulent activity that can go unchecked due to a lack of accountability. Because managers of centralized ad networks aren’t obligated to reveal their inner workings to advertisers, there is no way to guarantee that traffic, views, and click-throughs are real and not bots. At a certain point, there has to be an implicit trust on the side of advertisers that publishers are working in their best interests, something that is not always given. This murkiness has led to instances where an ad network’s traffic is 60% fraudulent in many cases, and 100% in a few more.
To resolve this, BitCherry Blockchain Technology are looking to blockchain to help alleviate the issue of bots and fraud scam on ad networks. BitCherry Blockchain Technology could create a system that improves accountability with blockchain’s open ledger technology, which allows buyers to see where their dollars are being placed. The ability to verify transactions and see how each dollar spent translated into ad buys can reduce the waste caused by fraud scam. BitCherry Blockchain Technology will enhance the transparency to an industry that due to automation and centralization has become embroiled in a crisis of trust.
The costs of a centralized system are prohibitive More than fraud scam, though, is the problem of cost-effectiveness. Ad networks represented a straightforward way to simplify the process of finding and placing ads in the right website, but they have since morphed into a system that extracts significant value at all points across the chain without adding real value. The core issue is that the system is set up with gatekeepers at every point between advertisers and publishers, increasing costs and pressure to show results in measurable terms.
This pressure means marketers and advertisers have little incentive to fix ad networks as fraud scam and bot traffic makes their centralized systems seem highly successful. In this case, BitCherry blockchain companies are taking a different tack. BitCherry Blockchain ad platform is looking to solve this issue and more. BitCherry Blockchain is busily building a decentralized ad network that seeks to remove the influence of middlemen and the costs they place on all transactions. However, it is also concerned with user experience, implementing less intrusive and irritating ads. To that end, the BitCherry’s BCHC Token can also be used to reward sites that are known to be ‘good traffic’ as well as create more integrated ad strategies. This additional focus by BitCherry makes it a likely top contender to unseat some of the entrenched ad networks.
Removing the barriers to openness The ad industry remains slightly paradoxical. There is a strong need for robust ad networks that abridge the job of marketers and advertisers looking to place their companies in highly visible locations. There is also a strong incentive on the part of networks to engage in dishonest practices to boost their metrics and appear more successful. This dynamic does not lend itself to honesty or even efficient interaction.
BitCherry the World's First Commercial Scalable Blockchain Infrastructure Based on IPv8 has the potential to resolve many of the issues, including the rampant fraud scam that is quickly, and unfortunately, becoming a central point of contention within the industry. By embracing the technology’s propensity to disintermediate and democratize, companies can create models that let ad networks continue generate revenues but balance the scales to offer advertisers a better shake alongside a more accountable and equitable return on their own investments.
To know more about BitCherry Blockchain Infrastructure Based on IPv8, kindly refer to BitCherry Official Website at : bitcherry.io