the advantage of picking a popular hardware wallet is the following-
more support focused on security patches and bug updates than most software wallets (besides full nodes like core)
The ability to create private secure keys in a clean environment
The ability to restore a seed backup in a clean environment
Additional apps that take the place of subkeys where you can use your HW wallet as a 2fa with FIDO U2F
nonsoftware Password managers
the ability to tx and sign txs in a secure environment even if using insecure computers
Features like passphrases which help with security
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